Danny Cohen, BBC One controller, has rubbished the so-called 'sources' who have claimed The Voice is under pressure to launch with phenomenal ratings tomorrow night.
The big-budget singing contest goes up against Britain's Got Talent for part of its debut outing on Saturday (March 24), but Cohen has reminded Broadcast magazine that none of the country's most popular talent shows got off to an overwhelmingly successful start.
Don't call these judges 'judges'. They get mad if you call them judges.
He said: "I'm conscious that Strictly launched with 4.9m viewers, The X Factor 5m and Britain's Got Talent around the same. I'm not going to put a number on what we see as success for The Voice."
Responding to Simon Cowell's remark that the country "doesn't need" another singing show, he continued: "I see it a different way. You wouldn't stop doing quizzes and crime drama - it's not about overdoing a genre, it's about how you make them distinctive and fresh.
"I don't think we should be so myopic that when a great format comes along we close the door because we have every single answer here in the UK. That's not in the interest of licence-fee payers."
The Voice launches at 7pm on BBC One tomorrow.
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