PHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch Party

Pete MarinaPete Marina

Will.i.am was joined by a host of his famous celeb pals on Sunday night to help launch his new I.am+ camera, with the likes of David Guetta, Idris Elba and JLS' Aston Merrygold all in attendance.

The Voice star, who was also celebrating peaking at number two with his Britney Spears collaboration 'Scream & Shout', treated guests to an evening of debauchery. Whilst indulging in unlimited champagne we were treated to a night time circus, featuring an array of gymnasts, fire breathers and fresh popcorn.

PHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch PartyPHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch Party

Will.i.am was promoting his new camera at the party on Sunday (Pete Marina)

Ever the gentleman, Will.i.am arrived first despite coming in from Manchester where he filmed new scenes for the new season of The Voice.

Working the VIP, Will chatted up a storm with some his guests, even revealing to one that his BFF Cheryl Cole would be making an appearance, although she was nowhere to be seen in addition to Emeli Sande and Reggie Yates, who were scheduled to make an appearance.

Unlike the sociable host, actor Idris Elba appeared to snub the mingling and made a brief cameo before heading straight to VIP without talking to anyone.

PHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch PartyPHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch Party

David Guetta provided the entertainment for the night with a DJ set (Pete Marina)

JLS star Aston Merrygold made sure to show the world he is off the market as he arrived hand in hand with new girlfriend Sarah Richards.

The couple kept to themselves for the majority of the night, occasionally indulging in PDA. Despite more high-profile stars in attendance, Aston was one of the only celebs to turn up with security, something which was unnecessary considering Will.i.am didn't appear to have any security in place.

Ladies man David Haye was flirtatious as a number of women tried their luck but the ‘I’m a Celeb’ contestant behaved – just! He later told us that he’s not a big alcohol drinker before discussing his recent topless picture with Tinie Tempah, saying: "He’s not so tiny any more," as he credited himself for the rapper's new physique.

PHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch PartyPHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch Party

Aston Merrygold and Daley managed to grab a photo with Will.i.am (Pete Marina)

Olympic diver Tom Daley was also the ladies' choice, often rushed by adoring female fans throughout the evening. Misha B was heard congratulating X Factor contestant Jade giving her a hug and telling her "I loved you! You were amazing, you had it!" perhaps to express her disappointment that the act hadn't make it further into the live rounds.

A celebrity party wouldn't have been the same without it's number of young socialites including Topshop heiress Chloe Green, who made a fashionable entrance before greeting her various celebrity friends with kisses.

PHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch PartyPHOTOS: Idris Elba, Aston Merrygold, David Haye, Chloe Green & More Attend Will.i.am's Gadget Launch Party

Boxer David Haye was apparently behaving himself and fended off the female attention (Pete Marina)

Made in Chelsea cast members and TOWIE's Lauren Pope were also spotted.

Despite the obvious number of no-shows, the evening was a success and there is no doubt that his celebrity friends will be stocking up on the camera this Christmas!

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