First Harry Styles was pelted in the crotch, now Louis Tomlinson has suffered a smack in the face as part of One Direction's ongoing battle against their fans' shoes.
The boys were performing in Salt Lake City last week when a rogue item of footwear flew out from the audience and collided with Louis' poor bonce.
The singer took a few lines out of singing while his bandmates continued as if nothing had happened. Maybe they didn't see it. Well, Liam had a quick look.
Ouch! Louis Tomlinson Hit In The Face By A Shoe At One Direction Gig (VIDEO)
One Direction perform (WENN)
Rather than flop unconsciously off the flying stage-thing, which would have been bad, Louis continued like a pro (albeit looking slightly grumpier) - and allegedly asked security to keep a closer watch on audience members taking aim.
It's puzzling as to why admirers would want to injure their idols, but - when Harry's nads sustained a nasty wallop back in March - the culprit claimed that she just wanted him to have touched something that belonged to her.
Incidentally, the song that was being sung at that particular moment was, er, 'Moments', one of the lads' few ballads. Obviously it wasn't quite the captivating audience-calmer it was perhaps designed to be.
Watch the incident below (happens at around 3 mins 25 secs).
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