What to Read Next

Man Of Steel 'Recovers Three Quarters Of Budget Before Release'

13 June 2013
WENN
WENN

New Superman caper Man Of Steel has reportedly covered three quarters of its production costs before a single fan has watched it.

The new blockbuster, starring Henry Cavill in the iconic role, has allegedly raked in more through product placement than any other in the history of cinema.

More than 100 deals have apparently helped it to rake in £110 million; which is not far off the £145 million that it cost to make.

Product placement has been rife in movies, TV and music videos recently, especially since a change in British law that allowed advertisers to pay to have their products featured on TV shows.

Man Of Steel 'Recovers Three Quarters Of Budget Before Release'
Man Of Steel 'Recovers Three Quarters Of Budget Before Release'

Henry Cavill on the red carpet (WENN)

A leading analyst reckons we're just at the tip of the iceberg. Chris Hackley, Professor of Marketing at the Royal Holloway University of London tells the Mirror: "I don’t think we have seen anything yet with regards to product placement.

"We are only seeing the beginning of it. It is going to become much more sophisticated and widespread than it is already."

Man of Steel opens on Friday, and last night it premiered in London with stars braving the bad weather to walk down the red carpet.

Reviews have been largely positive thus far, with critics agreeing that Cavill is great in the lead role and that the spectacle will be something to behold.

Will you be checking out Man Of Steel?

Man of Steel premieres

The Claws Are Out! Robert Pattinson And Kristen Stewart 'At War' Over Pet Dogs
Nina Dobrev Finds 'Unconditional Love' As Vampire Diaries Producer Teases Romance With Ex Ian Somerh
SPOILER: Vampire Diaries' Producer Reveals Ian Somerhalder & Nina Dobrev's Characters Will 'Try To M

Shop Boutique Finds Up to 70% Off Here!

Discover the site millions of women visit everyday!

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

How To Make Sagging Skin Look Tight and Lifted

[Watch] The easy and effective way consumers across the country are improving the look of their wrinkled and sagging skin without cosmetic procedures.

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Insane Military Issued Flashlight Now Available

Powerful Military-Style Tactical Flashlight Finally Made Available Again To The Public Online.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Airport Rental Cars

$10.95+/Day Car Rental Rates. Book a Deal Quickly & Easily Today!

Buying Medicare Supplement Plan F? Read This First

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Looking To Buy New Car Tires?

Confidently buy Goodyear® tires online with help from the experts! We'll help you find and compare tires based on your vehicle or tire size.

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Compare rates. Save big.

We'll compare rates so you have more time for important things… like cats.

Military Mortgage Rates In 2016

Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Hurry, Don't Be Late For This Very Important Deal!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!