The Kardashians sisters were properly hoping their latest venture would be yet another money spinner but their cosmetics line Khroma Beauty, could instead prove to be a legal headache as they are sued for allegedly stealing the name.
Kim, Khloe and Kourtney are guaranteed to make up to $6.2 million including an upfront advance of $1m from their cosmetic line but Florida make-up artist Lee Tillett is seeking $10m in damages from the sisters and Boldface Group Inc, which markets their collection.
Tillett told the Orlando Sentinel: "I developed the Kroma line myself, built my business through my own hard work, and took the legal steps necessary to protect it. And yet I have now been forced into legal battle with the Kardashians simply because they have decided to take something that doesn't belong to them."
Tillett, who founded her line in 2004, says she sent the famous family a cease and desist letter last July urging them to stop using the name. In response Boldface reportedly petitioned a California federal court to get a judgement, claiming the name Kroma 'consists solely of a descriptive term and lacks any inherent distinctive meaning to the relevant consuming public and therefore is conceptually weak.'
In her formal federal court response Tillett claims the promotion of Khroma was likely to mislead customers into thinking her line is associated with the Kardashian sisters:
"The false association is damaging … and threatens to destroy its business."
Tillett's attorney Elliot Gipson claims Kim may have even been aware of the name Khroma before 'coming up with it' for her family's line. Apparently Tillett's company where in discussions to include produce placement on a show on the E! network, which runs the Kardashian's reality shows:
"On or about May 2010, representatives for Tillett and TLK Fusion were engaged in discussions regarding the possible product placement of the KROMA cosmetics line on the television reality show special The SPINdustry that was scheduled to air on E! Entertainment Television following an episode of Keeping Up With the Kardashians."
Meanwhile a spokesman for Kim and co tells the Mail Online that the sisters "have acted properly at all times."
This is not the only lawsuit involving the Kardashians and Khroma. Los Angeles-based Chroma Makeup Studio is also suing for alleged trademark infringement.
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