Gwyneth Paltrow under fire for kids' bikinis promotion

Gwyneth Paltrow has come under fire from child protection advocates after a young girl modelling bikinis was featured on her lifestyle website.

The Iron Man star's Goop.com site sells swimwear designed by Melissa Odabash, and shows pictures of a little girl wearing one of the two-piece creations, as well as beach cover-ups.

The outfits, which are described as "great for girls who want to look grown up", have sparked outrage among campaigners who claim the images sexualise children.

Claude Knight of Kidscape, a foundation set up to prevent child abuse, tells the Daily Mail, "We remain very opposed to the sexualisation of children and of childhood.

"The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement."

It is not the first time Paltrow's Goop.com has caused a backlash - last year, she was criticised by health experts for promoting a drastic detox plan, which involves consuming just one low-calorie meal and two protein shakes a day.