Big Brother 2012: It was the best series in years- so why did nobody watch it?

Omg! Looks at Possible Reasons Why This Series of Big Brother was a Ratings Disaster

Last night, the latest series of Big Brother came to an end with chef Luke Anderson taking home the £50,000 prize money. Over the past ten weeks the thirteenth series of the show has seen some explosive moments making for some seriously good television. Channel Five really pulled out all the stops when it came to selecting this year's housemates - Andy Scott Lee's fiancé Lydia, Catty Caroline, Porn Star Benedict, loveable Adam, underdog Deana and queen of ridiculous catchphrases Shievonne to name but a few.


This diverse group of characters also brought with them huge personalities and egos just waiting to clash. And boy did they clash. With Big Brother allowing housemates to discuss nominations, this year's batch went into overdrive when it came to tactical voting. So much so that Big Brother was forced to revoke this rule just two weeks in. This year, housemates made it clear that they were in it to win it and would not let anyone stand in their way.

Once it was obvious as to who would be voting for whom each week, a house divide became evident, becoming known as 'the insiders' versus 'the outsiders'. With the insiders having the house majority it seemed like the outsiders days were numbered. However, viewers took a liking to the underdogs and eventually Adam, Luke A and Deana all made it through to the final three against the odds. This 'good overcoming evil' theme was what made the series so engaging. Viewers had a group of people to root for and a group of villains to despise.

Channel 5 must also be commended on the heck of a job they did with the editing this year. Making what could have sometimes been dull viewing into an altogether enjoyable watch.

So why is it that with this year being such a great series have the ratings been so low? In its hey day, Big Brother averaged an impressive 5.8 million viewers during the third series of the show. However, ten years on, only 1.5 million viewers tuned in to watch the final last night, down from last years 2.1 million.

Reason 1: The Olympics

They only come once every four years so it is no surprise that the Olympics took prominence during the final two weeks of the show's broadcast. Two important nights of the show's series were particularly badly hit by the sporting competition. The first was Caroline's eviction. Fast becoming the series' biggest pantomime villain, Caroline was evicted from the house on the same night as the opening ceremony with a meagre 600k tuning in to watch her get her just desserts. However, the show's penultimate episode suffered the most, hitting a series low of just 483k after competing with The Spice Girls & Co at the Olympics closing ceremony.

Reason 2: No Live feed

During the move from Channel 4 to 5, the first casualty of the transfer was the show's live feed. Popular throughout its run on Channel 4, fans were still protesting for it to be reinstated this year. Channel 5 did eventually give into their demands to an extent, showing live reactions on 5* for half an hour each Friday after the live eviction. Somehow, we don't feel that this was anywhere near enough to appease the hardcore fans.

Reason 3: Controversial characters

Although the casting of this year's housemates was an overall success, there were a handful that caused much controversy on the outside world. Conor McIntyre's treatment of Deana Uppal sparked over 1000 complaints to Ofcom and debate over whether Channel 5's decision to simply give him a warning for his language was too soft a punishment. Conor's winning of £50,000 during the White room task further sparked dispute as to whether his behaviour in the house should have been financially rewarded. Caroline Wharram was another controversial contestant this year whose acid tongue enraged viewers who believed she was bullying her fellow housemates.

Reason 4: 'It's past its sell by date'

When Big Brother first aired on our screens it was unlike anything viewers had ever seen before. Arguably the original reality show, the public couldn't get enough of watching ordinary civilians struggle to get along in an alien environment while cameras captured their every move. However, we now live in a world where reality television has moved on, becoming structured and soap like. Shows such as 'TOWIE' and 'Made in Chelsea' deliver drama week after week, something that Big Brother can't promise when leaving a group of 17 people up to their own devices.