Little Mix are usually clad in a kaleidoscope of colours but they've ditched their cartoony image it favour of a more sophisticated style — the swinging 60s to be precise.
As Perrie Edward's boyfriend reaps in the comparisons between One Direction and the Beatles, Little Mix have chosen to take their image back in time to emulate the iconic decade.
The photos shot for Fiasco magazine, out now, features four retro looks for the X Factor winners with Perrie Edwards mimicking a younger Twiggy.
With her blonde hair teased into a backcombed up do worked with heavy lashes, the singer looked the part as she added a Peter Pan collar top under her knitted jumper.
Jesy Nelson showed off her impressive weight loss in a more modern fashion with a long black dress with splits either side.
She left her hair to tumble down over her shoulders and allowed heavy eye make up to sit pretty on her face.
Leigh-Anne Pinnock looked stunning in stripes as she donned a 60s mini dress with a big bouffant and drop earrings.
Jade Thirwall completed the set in a halter neck dress adding a side parting and wide doll-like eyes thanks to heavy false eyelashes.
With looks like these and a track that's gone straight to the top of the iTunes chart — it's going to be a very exciting future for Little Mix.