The TOWIE girls are known for overloading the fake tan, fake lashes, lip gloss and hair extensions, so it's quite a shock to see one of them without a scrap of makeup.
Lydia Bright went barefaced for St Ives in a bid to encourage girls to ditch the slap.
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And we reckon the TOWIE stunner looks amazing without any makeup. In fact, we'd go so far as to say that she looks even better au naturel compared with her 'before' picture.
Lydia Bright, pictured here with Tom Kilbey, has been looking amazing recently. Copyright [WENN]She said: "I used to be quite nervous about going out without make-up, but now I like it. Sometimes less really is more and if you've got good skin, it's nice to let it shine through. It helps if you take better care of it and that's what I'm trying to do."
"I drink more water and have been using St. Ives facial scrubs which make my skin look brighter and more radiant almost instantly.
Lydia went on to say that her look has changed quite a lot since TOWIE began: "I used to wear a lot of make-up when I first started out on TOWIE but now I have the confidence to wear less and embrace my natural beauty."