TOWIE season six hasn't even started yet and already the girls are battling it out as Lucy Mecklenburgh poses in bikini on the same day that Gemma Collins launches her debut fashion line.
The stunning Lucy Mecklenburgh stripped off to unveil not only her incredible figure but a new 'vajazzled' bikini line with Bella Bamba.
And she opted to do so on the same day Gemma made first foray into the world of fashion designing.
The brunette beauty was her usual gorgeous self on the shoot as she donned nude heels and worked the black two piece complete with bling.
She added an Essex edge with heavy dark eye make-up and tight curls to her hair extensions.
Speaking at the photo shoot at the Soho Sanctum hotel Lucy said: "I'm so excited to be launching my brand new bikini collection. It's an absolute dream come true."
Another TOWIE's star whose dream came true today was bubbly blonde Gemma who launched her first ever plus size clothing line today.
We spoke to the star about competition within the cast and she assured us everyone had been very supportive of her latest venture.
Gemma posed for photos in a hot pink dress from her line with draped effect and short sleeves.
We're sure it was just a coincidence that both TOWIE girls opted to launch their threads on the same day and that they're both thrilled for each other.