A chap called Tom Odell has won the super respected BRITs' Critic's Choice Award.
We genuinely have never heard of this man until today, however reckon that after scooping the BRITs' seal of approval pretty soon even your Nan will know Tom's name.
However, it did seem an obscure choice, it was even difficult to find a photo of Tom to accompany these words you are reading right now.
But after a quick listen, we can see what those hard to please critics are on about - Tom sounds gorge.
22 year old Tom is a singer/songwriter type who plays piano and loves a good emosh lyric, almost like if Jeff Buckley swallowed Mumford and Sons.
Plus he has the backing of Lily Allen has who has apparently acted as Tom's mentor and was the lady who made sure he was signed.
A Brit for One D? Copyright: [wenn]
Meanwhile, it seems the BRITS could be looking to honour One Direction with their brand spankin' new Global Success Award.
The awards seems rather timely since One D pretty much took over the world this year - achieving what we reckon was unparalleled 'Global Success'.
[Related Story: One Direction bring forward LWWY premiere after leak]
[Related article: Zayn Malik and Harry Styles pose with baby Lux]
After they were snubbed at the Grammy's, if the BRITS' now swoop in and do a Craig David on our boys we will NOT be happy.
Now after all the BRITs chat we just can't wait for the actual ceremony, roll on March!