Simon Cowell has admitted that he and Dannii Minogue were once lovers and the sensational story, plus intimate details, have been published in a new book by former BBC journalist, Tom Bower. And he's not denied it either, he tweeted: "Just seen the TV ad for the unauthorised book on me. Yikes!"
[Related story: Dannii Minogue and Kris Smith confirm split]
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In the publication, Simon said: "I had a crush on her. It was Dannii's hair, the sexy clothes and the t**s. I was like a schoolboy.
"She was foxy. She was a real man's girl. Very feminine. It was genuine love."
Although such emotion didn't last too long, as the biography dishes out more juicy gossip including how the music mogul was 'mesmerised' by Cheryl Cole and how he tried to seduce Natalie Imbruglia.
Simon Cowell's alleged affair with Dannii Minogue happened in 2007 shortly after he split with his long-term girlfriend, Terri Seymour and before the singer met Kris Smith.
In a move that will no doubt anger the Australian, Simon is even reported to have called her his 'new toy'.
Dannii first came to Simon's attention when he brought her in to join the 'X Factor' panel.
His admiration of her seemed sincere as he praised her at the time saying:
"Every guy in the world fancies Dannii. She's become a sex symbol since joining the show, and the contestants love her. She's got that Sophia Loren, movie-star sex appeal, I love sitting next to her."
Rumours of a romance surfaced the same year which heightened when a photo emerged of the pair holding hands in the back of a car.
And then the denials began rolling in, well almost… Simon said: "Dannii reckons there's a picture on the 'X Factor' website where I'm staring at her bottom.
"I probably was... but I think most people would if they were sitting next to her. She was probably sticking it out on purpose."
But Simon's affection soon wavered and his love for brunettes continued when he tried to seduce another Australian star, Natalie Imbruglia after inviting her onto his yacht.
Although they enjoyed nothing more than a kiss and cuddle according to the book.
And then of course Cheryl Cole came on the scene, and it's reported Simon Cowell became obsessed with her.
In 2008, the 52-year-old moved Cheryl to the prestigious spot, next to him on the 'X Factor' panel, pushing Dannii to the sidelines.