Romeo Beckham is the new face of superbrand Burberry.
Yes, not even yet at his eleventh birthday, Romeo Beckham is already the face of a fashion powerhouse.
Well, HELLO, he is a BECKHAM, would you expect anything less?
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Plus, with genes like he was blessed with, it really was only a matter of time, wasn't it?
We can only imagine how proud his fashionista Ma Posh is!
And of course his Pa, David Beckham, who is a dab hand at the old male modelling after numerous campaigns with Armarni....
*drifts off and imagines Becks in just pants*
Victoria recently revealed that Romeo is already massively into fashion, despite being the age when most kids are massively into Power Rangers.
Speaking on the red carpet at the Viva Forever launch, Vic said: "I think that my middle son thinks that he is going to take over."
"Romeo likes to get involved, he likes to go out in a suit with a bowler hat. He's a real fashion lover."
A fashion lover before he has even lost all his milk teeth.
And it seems the brand is just chuffed with all the new talent.
Burberry's chief creative officer Christopher Bailey said: "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family."
"We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection."