Prince William might be turning the big 3-0 today, but we shouldn't expect a wild party.
We would have thought Prince William would throw a big celebration to mark his 30th birthday today, but it sounds like he's preparing for his more mature decade by keeping things quiet.
A St James's Palace spokesman revealed: "He'll be spending it in a low-key, private fashion."
[Related article: Kate Middleton says Prince William spoils her, we're even more jel]
Low-key? Pah. We wanted an even bigger version of Prince William's 21st birthday party, which was an African-themed do at Windsor Castle with more than 300 friends and family.
Kate Middleton was apparently planning a party with pal and club owner Guy Pelly, but rather than a big bash it's thought it will be a private dinner for a few close friends at home in Anglesey.
Money's obviously not the reason Wills is being frugal with his 30th birthday celebrations, as it is being reported that the Duke of Cambridge is set to inherit £10million from Princess Diana's estate.
Prince William has the option to take control of his half of a trust fund thought to now be worth more than £20million that was bequeathed to him and Prince Harry by their mother Princess Diana.
[Related story: The Queen's estate reports record profits]
From one end of the financial scale to the other, Aldi is making Prince William's birthday celebrations more affordable by recreating a version of Wills' favourite £135 cocktail for just £3.23.
The budget supermarket is sending ingredients to Kensington Palace so Prince William can serve the Aldiki, a version of the Mahiki Treasure Chest of rum, brandy, peach schnapps and fruit juice.
Sounds delish. Wonder if Wills will serve it at his low-key dinner party?