The new X Factor promo ad has finally landed featuring all the shows 'winners' gushing about how just what the show did for them.
While it is undeniably fab and got us totes excited for the new series, it didn't please everyone.
The ad features some of the show's most successful contestants and asks 'Whose time is it now?'.
However, despite being series two's reigning champ, Shayne Ward is notably absent from the promo vids. Even the little pictures in the background.
And the man himself is not too chuffed with the move, taking to Twitter yesterday to vent he said:
"Just seen the new Xfactor promo video. Yet again it's like im being erased slowly from their history.Pathetic really Would love to know why?"
Hey, Steve Brookstein didn't make the cut either. We wonder how he feels about it?
Shayne aside, we absolutely love the new ad.
Did anyone notice the Olly Murs one in between last night's TOWIE? Super exciting stuff.
It really proves that the show really can and does change lives.
However, it would seem X Factor's biggest 'winners' didn't actually win at all.
Remember that One Direction actually only came third, and they probably feature the most in the new ad.
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Plus, we get to see loads of cute baby photos of the boys which we absolutely love.
We actually cannot wait for the new series!