One Direction, Olly Murs and JLS featured in new X Factor promo but no Shayne Ward

The new X Factor promo ad has finally landed featuring all the shows 'winners' gushing about how just what the show did for them.

Who was your favourite? Copyright: [ITV1]

> CLICK HERE TO SEE THE NEW VID

While it is undeniably fab and got us totes excited for the new series, it didn't please everyone.

The ad features some of the show's most successful contestants and asks 'Whose time is it now?'.

However, despite being series two's reigning champ, Shayne Ward is notably absent from the promo vids. Even the little pictures in the background.

> CLICK HERE TO SEE THE NEW VID

Bit harsh.

And the man himself is not too chuffed with the move, taking to Twitter yesterday to vent he said:

"Just seen the new Xfactor promo video. Yet again it's like im being erased slowly from their history.Pathetic really Would love to know why?"

> CLICK HERE TO SEE THE NEW VID

Hey, Steve Brookstein didn't make the cut either. We wonder how he feels about it?

Shayne aside, we absolutely love the new ad.

Did anyone notice the Olly Murs one in between last night's TOWIE? Super exciting stuff.

Olly Murs: CHECK! Copyright: [ITV1]

It really proves that the show really can and does change lives.

However, it would seem X Factor's biggest 'winners' didn't actually win at all.

The only winners are Leona Lewis, Little Mix and Alexandra Burke.

Leona Lewis: CHECK! Copyright: [ITV1]

Alex Burke: CHECK! Copyright: [ITV1]

Remember that One Direction actually only came third, and they probably feature the most in the new ad.

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Not that we are complaining — One Direction are probably our fave thing to come from The X Factor. Along with Olly Murs and JLS.

One Direction: CHECK! Copyright: [ITV1]

JLS CHECK! Copyright: [ITV1]

Plus, we get to see loads of cute baby photos of the boys which we absolutely love.

We actually cannot wait for the new series!