Nick Grimshaw has lost nearly one million listeners since he took over the Radio 1 Breakfast Show - and we're beginning to think maybe it's time for him to drag Harry Styles back into the studio to give ratings a boost.
Nick's audience has dropped by 950,000 listeners in six months to 5.8 million - the lowest since 2003.
Furthermore, Nick now has four million fewer listeners than Radio 2's Breakfast Show, fronted by Chris Evans which is the biggest gap between ratings the station has ever recorded.
[Robbie Williams calls Nick Grimshaw a 'b*****d for not playing his music]
However, Radio 1 have defended Nick saying that despite the figures being seriously down, he's attracting a younger demographic which was the aim of employing him in the first place.
The BBC said: "While the audience is smaller, it is more focused on a younger demographic."
Helen Boaden, director of BBC radio went on to say: "The brand new schedule continues to bed in at Radio 1 and we remain confident that it will emerge strongly from a period of transition. Radio 1 is in good health - as clearly demosntrated by five golds at this week's Sony Radio Academy Awards."
Unfortunately, Nick failed to even receive a nomination at the awards, with the Best Breakfast gong going to Radio 4's Today Show.
The DJ has had an all round difficult week, with news of poor ratings compounded by his car being clamped and Robbie Williams branding him a 'b*****d' for not playing his music.
Nick brought One Direction's Harry Styles into work with him the morning after the 2013 BRIT Awards after partying all night. We reckon he should call upon his 1D pal a bit more often.