Lucy Mecklenburgh pretty in peplum dress despite 4am alarm

We struggle to look half decent at 9am. So we're not really sure how TOWIE star Lucy Mecklenburgh managed to look *THIS* fresh faced this morning.

Lucy Mecklenburgh, TOWIELucy Mecklenburgh looked gorgeous despite her 4am wake-up. Copyright [Rex]

The Essex lass was up at 4.30am in the morning to get ready for her latest promo shoot.

And she managed to look PRETTIER than ever as she posed in a blue peplum dress in central London this morning.

No-one does a peplum quite like the TOWIE gang and Lucy Meck made sure she carried the fashion flag as she launched a Quidco Cashback pop-up Boutique off Oxford Street.

Lucy MecklenburghNo-one rocks a peplum quite like the TOWIE gang. Copyright [Big]

She tweeted: "GOOD MORNING!!!!! en route 2 London ! I feel surprisingly gd 4 this time of the morning! Xxx"

[Related PICS: Lucy shows off amazing figure in white bikini]

There's no rest for the wicked for Lucy this week after she stripped down into her bikini yesterday with Joey Essex to promote the new Surf fragrance.

And we spent most of the afternoon gazing at the pictures of the Essex lass from a variety of angles wondering just how she manages to make a white bikini look THIS good.

Lucky Mario Falcone eh?