It was only a matter of time before she expanded her fitness business.
And now Lucy Mecklenburgh has launched her brand new weight loss/diet supplement, MeckTone, posing naked on Instagram to promote the product.
Lucy, 22, announced the launch of the supplement which promises to 'detox the body, cleanse the skin and boost metabolism,' yesterday.
She posted the campaign image which shows her naked apart from a few stripes of colourful body paint on Instagram.
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Lucy shared the snap alongside the caption: "My 1st Health Product :-) a ground-breaking 30-day food supplement that detoxes the body, cleanses the skin and boosts metabolism. All Natural ingredients. U must take it along side a healthy balanced diet & regular exercise regime .. Contains Ingredients such as- Green tea,ginger, peppermint.." [sic]
Speaking about the product, Lucy explained: "People always ask me what I do to look the way I do and the honest truth is I exercise and I eat well."
She continued: "I've been working hard to develop a range of health products for a while, because it is important to keep your body in the best condition alongside this, and this is the first in the range."
The star, who quit TOWIE last month, has had a successful year of weight loss after she took on a strict diet and exercise plan.
Lucy lost over a stone in weight before launching her personal training website, Results with Lucy, and a string of bootcamps.
The latest fitness business venture comes just a couple of days after Lucy shared a photo of her seriously toned abs on Twitter.
She recently explained that unflattering paparazzi photos of her bum in a bikini prompted her to get to the gym.
Lucy said: "A lot of people would comment that I had cellulite on my bum and my thighs, and I liked body then and did no exercise. But I saw it and thought I could actually do something about it - that was my aim. It wasn't to get thinner, it was just to get rid of that."