Kate Middleton's power to make one piece of clothing a must-have within minutes has reached new heights as yet another shop suffers a sell-out after the Duchess buys just one item.
Before the royal got her manicured mitts on this pretty piece, it was just an average top but after purchasing the top on Tuesday in the sales (go Kate!) it's now one of the hottest things in fashion.
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The piece in question is a grey merino wool top with statement sleeves and a jewel heavy collar from designer label, Anonymous by Ross+Bute.
While the knitwear it a tad demure for team omg!, we can certainly appreciate the appropriateness for Kate Middleton!
And what more, it was a sale buy... was £169, now £84.50.
Just a day after it emerged the Duchess had made her purchase in Chelsea the jumper was sold out with style fans rushing to pick up their own version.
Now if only bagging a Prince for ourselves was so easy...