TOWIE star James 'Diags' Bennewith may be a confident cheeky chappy on the Essex show.
But the 21-year-old cutie has exclusively opened up to Yahoo! omg! about his struggle with acne.
We thought we were the only ones that spent hours in the mirror plastering cover-up on our pimples.
But The Only Way Is Essex lad has let us into these private snaps of him having treatment for his spots - which have plagued him since his teenage years.
Diags wanted to get rid of the scarring — and turned to the experts at the West London Dermatology Centre in Chiswick.
Professor Tony Chu, who leads the team dermatologists at the clinic, gave Diags laser treatment and then used a special roller on his skin with 185 needles which stimulate the growth of collagen and helps to repair skin damage.
Diags said: "I've had bad acne scarring since I was at school. This treatment has really helped. I wished I had done it years ago."
Professor Chu added: "I am confident that we can get rid of James's scarring."
James spent two hours at the clinic having the treatment earlier this month while Towie was on a break from filming before the seventh series.
First of all he had Regenlite laser treatment, which has apparently showed a significant improvement in 87 per cent of patients.
Regenlite delivers a specific wavelength of laser light into the skin which targets the bacteria that causes infection and at the same time stimulates the skin's immune systems to reduce inflammation and repair the damage caused by infection. Regenlite can also promote the production of collagen which improves the skin's structure and texture and smooths scarring.
He was then given Emla cream to numb the skin on his face.
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Then Professor Chu treated him with a Dermaroller — 185 needles are rolled over the skin three or four times in different directions. This also stimulates the production of collagen.
Prices for Regenlite start from £150 and the Dermaroller treatment costs £265.
James is due to go back for two more sessions before his acne scarring is cleared, having put off the treatment before because of a fear of needles.
He added: "I don't know why I was worried because the treatment was so good. I would urge anyone with acne scarring to try it. It can change your appearance forever."
For more details about the West London Dermatology Centre go to www.dermclinic.co.uk or ring 0208 742 2204