It wasn't just the incredible dressed that ruled supreme at the BAFTAs, the red carpet was awash with big bouncy waves.
It was a case of Rita Hayworth, eat your heart out as these modern day beauties took the 40s celebrity hair trend to new heights.
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Red carpet presenter Fearne Cotton teased her tresses into a full, messy bob. This look may appear effortless but it's constructed chaos and will take just the right teasing to perfect.
To recreate this style add jumbo rollers to your hair. When set unravel using your fingers to separate the curls.
Soften the look with a paddle brush, combing out the style before backcombing at the crown to add extra height. Hairspray and away you go.
Emilia Fox went for high voltage glamour and looked stunning with bright red locks formed into wavy layers.
Add serum to start with to ensure you've smooth strands, then comb hair into a centre parting.
Take a large curling tong and wrap around generous sections of hair, work your way round your head.
When complete gently brush the curls into soft waves using the other hand to push the hair up towards your head to maintain a beautiful bounce.
If you don't want to try this hair trend all over your mane, add just the right element of 40s curl.
Follow Melissa George's lead and push your hair into a low slung chignon. Ensure you have a side parting keeping your fringe or the front section of your hair is loose.
With a hair straightener or curling tong wrap small sections of the hair around it to form tight curls.
Brush through with your fingers and then leave well alone. Let the curl do its own thing.
For a more subtle take on this style keep things loose and free the Christina Hendricks way.
Add different sized rollers to hair and when set, brush out. Move your mane into a side parting and pin two sections behind your ears, pushing the hair slightly forward to create height at the front.