Amy Childs launches cameras, gets her pose on

Amy Childs doesn't need to be told to pose twice - and the launch of a new range of cameras has provided her with the perfect excuse to work it.

Amy Childs launched the new range of SMART cameras this morning, and took the opportunity to indulge in a bit of posing.

[Related article: Amy Childs EXCLUSIVE video interview]

[Related article: Amy Childs launches clothing range]

The star looked impeccable as ever, dressed in a sparkly silver dress and silver heels, with her hair in loose curls around her shoulders.

Amy Childs was launching the new SMART camera / WENNAmy then took to a podium with the camera to work the other cameras in a series of cute poses.

When Yahoo! omg! met Amy Childs, we asked her how she's managed to fine-tune the art of red carpet posing.

Amy Childs used the launch as an opportunity to get posing / WENNShe laughed and told us: "I've always done it. Even in my salon everyone used to call me a poser, I can't help it."

Amy's been one busy girl lately. Not content with launching her own range of clothing, she's also released fake tan, fake eyelashes and a fitness DVD.

Amy Childs today / WENNAmy Childs has had a busy few months - and looks set to be returning to our screens soon / WENNIn between all the products, she's also opened a salon, shot a calendar and squeezed in a holiday to Dubai.

Amy Childs has also recently hinted that she'll be returning to our TV screens with her cousin, and former TOWIE co-star, Harry Derbidge.

Amy tweeted last week: "Can't wait for me and @MrHarryDerbidge project starting next week #allwillberevealed."