Amy Childs does a Cheryl Cole with beehive hair do at eyelash launch

Amy Childs has gone all Cheryl Cole on us by donning a massive beehive hair 'do at her eyelash launch.

The former TOWIE star seriously got her pose on at the launch for her new eyelash range. Aside from the massive beehive, Amy went all out in a skin-tight PVC catsuit, heavy makeup and posed around a motorbike.

Amy Childs donned a PVC catsuit and posed with a motorbike at the launch / PAAmy seems super-excited about the range, saying: "As a beautician it's a dream to have my very own eyelash range — I've really thought about the eight different styles and there's a lash to suit everyone. I love them and cannot wait to see people out and about in Amy Childs' Lashes."

[Related article: Amy Childs to release perfume]

[Related gallery: Amy Childs's LA style]

She went on to reveal that she sees herself as a businesswoman more than a celebrity nowadays: "

PAEvery time I think about it, I say to myself: "Amy Childs, a businesswoman? Really?" But I actually am one now.

"It's good to be known as a businesswoman instead of someone who stands around vajazzling all day."