Amy Childs has already proved she's no one trick pony, what with her growing empire of totes amaze merchandise which is no doubt set to grow once more as she launches her new swimwear collection.
With a body that deserves to be on the catwalk, Amy Childs poses to perfection in a range of two-pieces and cut-out swimsuits that will sex up our holidays with the right sprinkling of celebrity style.
[Related story: Amy Childs: People tried to stop me having surgery]
[Related story: Amy Childs: I'm looking for a man]
While the former TOWIE star recovers from her second boob job, she has released new shots for the line featuring a nautical themed set complete with anchor detail and stripes.
In this shot she smiles sweetly from underneath a stripped fedora sun hat, much more St Tropez than the Marbella frequented by many an Essex celebrity.
Another more suggestive pose sees the red head relaxed on a sun bed with her arm rested above her head as she shows off an animal-print triangle bikini in an aqua set with gold print.
But all we can really admire is that incredible body… her toned tummy has got us doing sit ups religiously.
These images accompany two others of the star looking equally as lovely first in a cut-out swimsuit that carries on the nautical theme with stripes.
And the prettiest shot of all is Amy looking somewhat ethereal in a white glittering bikini as she sits on a swing surrounded by feminine flowers.
Amy's swimwear range is available to purchase from amychildsofficial.co.uk and Amy was shot on location at The Sanctuary Spa Covent Garden thesanctuary.co.uk