We almost didn't recognise her when we first saw these new pictures of The One Show presenter, covered in freckles and a world away from her normal made-up look.
Revealing her natural beauty in all its freckly glory, Alex Jones has posed without make-up for Children In Need's BareFaced campaign.
Showing off the full extent of her freckles for the first time, the presenter looks gorgeous as she embraces the au naturel look.
[ Kelly Brook shows off her curves in VERY tight mini dress ]
Alex is just one of several female celebs showing off their make-up free faces for Children In Need this year.
Kimberley Walsh also embraced the shoot by Rankin (although she looks like she still has lash extensions in place... naughty), looking fresh-faced for her up-close-and-personal shot.
Presenter Laura Whitmore also joined the gang, ditching her usual red carpet cosmetics for the campaign.
Predictably, Bradley Cooper's stupidly-fit girlfriend, Suki Waterhouse, looked as stunning as always - thanks to her model good looks.
Sheridan Smith, Arlene Phillips and Jo Wood also went BareFaced for the charity, which celebrates BareFaced Day on November 8th, encouraging women to go without make-up for the day.
Last year saw Abbey Clancy, Jodie Kidd, Caroline Flack, Heidi Klum and Louise Redknapp strip off their foundation and reveal their natural looks for the good cause.