So after weeks of speculation, this year's lineup for Celebrity Big Brother has been revealed.
And with this being 2013, Big Brother added an unlucky twist for half of the housemates, sending them to the Big Brother basement while the others lived in the lap of luxury of the main house.
With no sign of Lindsay Lohan (well it was a long shot at best); here are the twelve famous (and not so famous) faces who will be entertaining us over the next three weeks.
Rylan Clark shot to fame last year after he finished in fifth place on the latest series of 'The X Factor'. Famed for his over the top performances and faux spats with judge Gary Barlow, Rylan fast became a fan favourite. Rylan has since appeared as Daybreak's guest entertainment editor with CBB being his latest venture into TV.
Actress Tricia is best known for her role as Gina Ward in long running drama Heartbeat. Also a keen singer, Tricia finished second to Tara Palmer-Tomkinson in 2007's 'Comic Relief does Fame Academy' as well as narrowly missing out on representing the UK in the 2002 Eurovision song contest.
Former professional footballer Neil 'Razor' Ruddock retired in 2003 after playing for the likes of Millwall, Tottenham Hotspur and Liverpool. Moving into TV after his successful sports career, Neil has appeared on 'I'm a Celebrity Get Me Out of Here', 'A Question of Sport' and 'Celebrity Total Wipeout'.
Singer Claire shot to fame in the 90s as part of pop group Steps. Famed for their dance routines and catchy hits, the band sold over 20 million records during their heyday. Since leaving the band, Claire has been vocal about her battles with depression and eating disorders.
Frankie Dettori MBE is one of the most successful jokeys of his generation, winning over 3000 races. Since retiring, Frankie won over the nation as a team captain on panel show 'A Question of Sport' and in his spare time enjoys DJ-ing. Who'd have thought eh?
Best known as one of the top super models of the 1980's, Paula Hamilton isn't short on confidence. Describing herself as a '50-year-old with a 20-year-old's body,' Paula's former childhood sweetheart was none other than Mr. Simon Cowell.
Ryan Maloney is famed for playing Jarrod 'Toadfish' Rebecchi on long running Australian soap 'Neighbours'. As well as acting, Ryan is a keen standup comedian, breaking box office records in Australia with his show 'Honesty'.
Model Lacey gained fame as The Sun's Page 3 idol winner in 2011. Since being discovered, Lacey has enjoyed success in the industry posing for the likes of Nuts, Front and Loaded magazine. Her surname, believe it or not, isn't made up either.
Actor Sam Robertson is best known for his former role as Adam Barlow in soap 'Coronation Street,' and has also starred in E4 comedy program 'Beaver Falls'. Before pursuing acting, Sam modeled as a way of paying for University. He also has a penchant for older ladies- so watch out Paula.
Spencer Pratt & Heidi Montag
Reality TV regulars Spencer and Heidi found fame on MTV show 'The Hills' where the two wed. Spencer has always been known for his controversial opinions, once being named 'Top Villain of Reality TV' by America's TV Guide. Heidi meanwhile made the headlines in 2009 after having 10 plastic surgery procedures in one day. These two are going to be interesting.
Actress Gillian Taylforth is best known for her beloved character Kathy Beale in soap 'Eastenders'. Gillian is a huge fan of Big Brother and was inspired to take part after watching Julie Goodyear's bitchy behaviour in the previous series. Watch out housemates!