Although it feels like it, it's clear that not everyone in the world knows who One Direction are.
One fifth of the boyband Liam Payne got a rap over the knuckles today when he lashed out at the Empire State Building security for being rude to his family.
After spending the day in New York City with his family and ex-girlfriend Danielle Peazer, the singer ranted on Twitter: "The senior security supervisor was arrogant, unproffesional and extreamly disrespectful to my family @EmpireStateBldg #TheresAlwaysTimeForManors".
But his remarks clearly weren't appreciated by the people running the tourist attraction's Twitter as it hit back posting: ".@Real_Liam_Payne bad behaviour not accepted at ESB. No, our security does not know who you are, and does not care."
We're pretty sure they would care if they just listened to What Makes You Beautiful or had a look at One Direction in their cable knits with puppies.
The fact their new album went to Number 1 in the States (and another 34 countries) might just help things too.
[Related story: Harry Styles and Taylor Swift spend a SECOND night together]
Liam being the lovely one that he is quickly headed to Twitter to set the record straight and apologise, posting: "Seems there was a bit of a mix up when I was at the empire state. Its all good. Sorry for confusion looking fwd to next timeeeee!"
We wonder if there'll actually be a next time.
Seems there was a bit of a mix up when I was at the empire state. Its all good. Sorry for confusion looking fwd to next timeeeee!— Liam Payne (@Real_Liam_Payne) December 5, 2012
Liam got us oohing and ahhing this week when he was spotted holding hands with his was-ex-girlfriend Danielle Peazer in the Big Apple.
The pair, who made us sad when they split up in September due to the long distance and all the craziness of his career, looked to be trying to make things work after they were spied looking pretty cosy shopping in jewellery stores.
Meanwhile in One Direction world, Harry Styles was spotted making his way into cute singer Taylor Swift's room for the second night on the trot after the the boys performed at Madison Square Gardens.
We're sure this is venturing into toothbrush leaving territory.
And it's been a bit of a loved-up trip for almost all of them, with Louis Tomlinson also getting his girl Eleanor Calder by his side out there.
Zayn Malik's girlfriend and Little Mix star Perrie Edwards was the other WAG spied out in NYC with her man. Cute couple yes, purple hair, we're not so sure.