If there's one thing the Kardashians are good at, it's making money out of anything.
And Kim Kardashian is under no illusion when it comes to how much she could make from her post-baby weight loss diet.
The yummy mummy is putting together a business plan using her new body as the selling point, with a publishing deal for her weight loss diary in the works.
Instead of selling the snaps to the mags, Kim is keen to keep making money from the pictures through sales of the book.
[ Kim Kardashian steps out in a pair of skinny jeans for the first time in a year ]
A source from Kim's camp exclusively told omg!: "[Kim and Kanye] are always thinking about the brand and how to make it bigger and better, so Kim is loving the idea of a post-baby body visual diary, showing her weight loss.
"She knows there are plenty of pap photos of her out there, but only she has the really personal ones that no one can get close enough to take of her."
The 32-year-old has been savvy about staying away from red carpet events to keep pictures a little blurry and a little further away, even avoiding her usual Instagram selfies.
But she's using the up-close-and-personal shots to motivate her every morning as she continues her gruelling diet.
The source told us: "Kim has taken daily photos of herself as she slims down and they’re on her phone and printed out in her private dressing room in order of weight loss.
"She also has a full size photo of a few Hollywood bikini bodies which she aspires to and is using them as a margin of how much weight she wants to lose.
"Kim looks at photos of herself from a few weeks ago and is beyond excited that she’s sliming down all the time. The visual spur of her photos arranged on her wall have been a huge inspiration."
And Kim definitely seems more confident about showing off her figure, stepping out again yesterday with baby North and Kanye by her side.
Running some errands in LA, Kim looked slender in a pair of pale pink skinny jeans and a matching jumper.
But she's not back to her pre-baby confidence levels yet, leaving her heels at home and instead sporting a pair of flat sandals as she loaded North's pram into the back of her car.